The Book

DESIGNING YOUR PRACTICE: An Artist’s Approach To Building Your Small Business

Cover Design: Nicole Gabriel

Photograph Credit and Pottery Designer: Dick Lehman (used with permission)

My greatly anticipated book, Designing Your Practice: An Artist’s Approach to Building Your Small Business, is the accumulation of nearly 15 years as a business owner and entrepreneur in the healthcare and wellness field.

One of the biggest mistakes you can make when you launch your big, scary, audacious dream business and begin working for yourself is to succumb to the myth that there is but one single business formula for success, a formula that rules out any room for your passionate creativity. The truth is, you need both your unique creativity through your voice AND business know-how fitted to the high speed changes in the Digital Age to successfully thrive in today’s market.

In 2018, I realized that I wanted to take the premises of the book in different direction than when I first started writing. Because of this decision, this book will not be available until 2020.

Each chapter contains a remarkable story that will help you consider your own personal development while harnessing  your interests into a unique business idea.

It’s the perfect companion for the soloprenuer and the business owner who needs  0-5 employees to launch, yet feels like s/he is “not enough.”  It is my gift back to the community that helped me find my way to business ownership and a thriving personal practice of my own.

Pre-sales will begin in 2020. The anticipated cost per printed book is $25. To purchase your pre-sale copies, I will need the following information from you:

Your Name:

Shipping Address:

Amount of Books ordered:

Name(s) for book signature on title page:

What’s the book Designing Your Practice about?

Last year I was reintroduced to the kintsugi, the art of ceramic bowl repair. Instead of throwing out beloved ceramic bowls, Japanese artisans learned to fill in cracks and seams with a resin mixed with gold. What emerged was a wholly different piece of art. It is suggested that some artisans broke bowls for the purpose of creating a more worthwhile art piece with this form of repair. Sometimes, you have to break something in order for its beauty and function to truly emerge.

My book is about the act of kintsugi within our personal  development. Even in this age of GPS in our cars and on our iDevices, we’re still acting like we’re lost because we’ve forgotten to answer important questions about our practices. What good are the technologies if we forget to connect with the real needs of our clients? What if we have no clue what the destination is anymore, and worse, which pathways will get us there? 

I believe that artful expressions should emerge in all kinds of daily practices, which is the topic of the book I’m writing, Designing Your Practice: An Artistic Approach To Building Your Small Business. While the book initially started as an exploration of the healthcare and mental healthcare world, I expanded it to include all small business through the eyes of the solopreneur.

Who is this book for? It’s for anyone who is done working for someone else, who do not need another text book about theory, but a guide book full of stories and how-to’s that are easy to understand. It is for people who want to understand how and what isn’t working for them, so they can get the most out of whatever kind of pursuits they wish to try. It’s for students wishing to start their own entrepreneurial businesses.  And it is for Artists and for Creatives, many of whom have been mistakenly told that they cannot expect to make a sustainable income from their art without being a “sell out”, or for those who suffer from Imposter Syndrome.

Please note: some people believe that a physical book is unnecessary, and these people question the cost of producing a book versus only creating an eBook. I’ll be doing both, as both are necessary to meet the needs of the professional world.

Donation status: complete
Remaining amount: $0 [all fees for coaching the book into existence have been paid]